Menu
Holiday Inn express & suites
Northwest Austin, TX
This hotel has maintained a strong presence in a competitive market.
THE
CHALLENGE
OPPORTUNITY
The challenge for this hotel was achieving and maintaining strong market share in the Arboretum with a competitive set composed exclusively of Hilton, Marriott and Hyatt hotels while directly competing with the Domain area of Austin, TX.
ROOMS
110
MANAGED SINCE
2013
Event Space
1,600 sq ft
Strategy
- Hired a well-accomplished Director of Sales who had been working for two competing Hilton hotels in the immediate area
- Customized and upgraded to provide ~20% of room inventory as suites with separate bedrooms, a 40% larger lobby/breakfast area and a 1700 sq. ft multi-use room to set us apart from the standard Holiday Inn brand
- Created uniques spaces and experiences such as cabanas by the pool, an evening reception, and shuttle service
Results
